GRITT BUSINESS COACHING

Where people and
performance grow together.

Business coaching built in the real world.

Built for the real world

A better way to
lead your business.

Your people work hard. Effort isn’t what’s missing. When results stall, the cause is almost always the system around your team: unclear priorities, invisible numbers, and no rhythm to turn plans into action.

GRITT aligns leadership, financial literacy, and execution in one system your team runs every week.

Real people. Real progress.

$ 0 M

Saved in 120 days · AlaTrade Foods

0 %+

Improvement · Henry’s Foods

The GRITT System

Less firefighting.
More forward motion.

GRITT connects leadership, financial understanding, and execution so your team can make better decisions and turn priorities into consistent action.

A team that owns the plan.

Clear roles and shared priorities give leaders direction beyond the next urgent issue.

Numbers people can act on.

Financial literacy and practical scoreboards connect daily decisions to business performance.

A rhythm for follow-through.

Weekly huddles and 90-day sprints turn the plan into a repeatable practice.

Built into your business.

Practical coaching. Shared tools. A rhythm your team can keep.

For ESOP & transition-bound companies

Build the mindset
behind ownership.

Ownership changes the legal structure. It doesn’t change behavior on its own. We help employee-owners understand how the business creates value and how their decisions move it.

“GRITT helped us implement efficiency Sprints that saved $1.4 million while significantly increasing employee engagement and communication across 1,700 employees.”

"Choosing GRITT as a standout business decision."

"Team alignment and over 15% improvement"

The system behind the results

Hi.
We’re GRITT.

Shawn and Julie Burcham started PFSbrands from their home in 1998 with one belief: treat people like owners. Hear how that experience became the GRITT system.

Start where you are.
Build what comes next.

You don’t have to commit to everything on day one. Start with financial literacy, develop your managers, or bring us in for the full system.

4-hour workshop

Profit & Cash^®

A 4-hour business simulation that changes how your team thinks about money. Participants step into leadership roles, make real decisions, and watch how profit is made and cash moves.

4-day in-person cohort

Manager Foundations

A four-day, in-person cohort for new and existing managers. It pairs business acumen with people leadership, built around how your company actually operates.

Workshops + live virtual sessions

Leadership Academy

Structured development for emerging and current leaders. In-person workshops pair with live virtual sessions to build clarity, accountability, and confidence.

How GRITT Works

Growth built to last.

01 / Assess

We find what’s actually holding the business back. Executive interviews, team surveys, financial analysis, and process mapping reveal the root causes.

02 / Align

Vision and priority sessions, role clarity, accountability mapping, and KPI scoreboard design get your leadership team moving in one direction.

03 / Execute

Weekly huddles, 90-day sprints, meeting cadence, and financial literacy become how your team works.

04 / Sustain

Playbooks, leadership development, succession preparation, and annual strategy reviews make performance part of your culture.

One Integrated System

Good leaders.

People with GRITT

We develop leaders who own outcomes, not just functions. Executive coaching, team alignment, succession planning, and accountability frameworks.

Clear numbers.

Financials with GRITT

Your team learns how the company makes money, where margin is won and lost, and how cash actually moves.

Steady execution.

Execution with GRITT

We install meeting cadence, 90-day sprints, team scoreboards, and huddles that keep every leader focused on what matters most.

Who We Serve

Built for leaders
who mean business.

CEOs & business owners

Every key decision still routes through you. We build the leadership bench, scoreboards, and rhythms that let the business perform without you at the center.

Leadership teams

Your leaders run strong functions but don’t always pull in one direction. We give your team one strategic, financial, and operational language.

ESOP & transition-bound companies

Ownership changes the legal structure. It doesn’t change behavior on its own. We help build an ownership mindset and prepare leaders to run without the founder.

Growth-stage organizations

You’ve outgrown your operating model, and new layers of leadership need structure without losing the speed that built the business.

Manufacturing & distribution

When frontline employees understand cost drivers and cash, they can connect their daily work to the business.

Professional services

We help department heads move from managing effort to managing margin, with financial fluency and KPI scoreboards they build and own.

Before You Book

Straight
answers.

Hiring a coach is a real commitment of time, money, and trust. You should know what you’re signing up for before the first call.

Stop carrying
the business.
Start leading it.

Start with one 30-minute conversation. Honest about fit. Honest about the work.

Clarity.

One shared direction.

Ownership.

A team that understands the numbers.

Progress.

A system you run every week.

Where people and performance
grow together.

Explore

Let’s Connect

Holts Summit, Missouri · Serving organizations across North America

Where people andperformance grow together.

A better way to lead your business.